Media Monitors

CBS Radio Capitalizes with Media Monitors

WHITE PLAINS, NY (March 18, 2009): CBS Radio clusters in Los Angeles, Philadelphia, Washington DC and Seattle have selected Media Monitors to be a key part of their competitive intelligence arsenal.

Philippe Generali, President and CEO of Media Monitors commented: "We are excited that these CBS clusters, based in top markets, will be able to optimize their online research and generate new sales prospects through our industry-leading radio, broadcast TV, cable, and newspaper monitoring services and also by using our revolutionary new products that leverage the power of Arbitron's PPM: Audience Reaction™ and Mscore™."

Media Monitors automatically tracks millions of recurring commercials hour after hour, 365 days a year, while teams of spot data specialists research and identify hundreds of new advertisers and commercials every day. Media Monitors’ patented broadcast monitoring technology reviews top-rated advertising media in major markets, so you see and hear the actual creative work.

Generali added: "Being able to see actual listener behavior, through our Audience Reaction and Mscore tools, alongside highly accurate Media Monitors' airplay information, gives radio professionals an unprecedented programming advantage over their competition."

CBS RADIO is one of the largest major-market operators in the United States with stations covering news, sports, talk, rock, oldies, country, adult contemporary and urban formats, among others. A division of CBS Corporation, CBS RADIO operates 140 radio stations, all but one of which are in the nation's top 50 markets.

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the for more information.