"The advertising community is the latest media group to see the benefit of our data," remarks Philippe Generali, President of Media Monitors. "And we couldn't be more pleased that the people at Zimmerman can now paint highly accurate pictures for their world-class clients with the benefit of same-day, instantly actionable information for any major market or product category."

"Being part of the 17th largest ad agency, Zimmerman is a major buyer of local radio," said Lisa Branigan, VP/Media Director and Broadcast Media Services at Zimmerman. She continued, "We've long thirsted for technology to monitor the stations we¡¦re buying and their competitors. Media Monitors data quenches our thirst! Our people can create same-day reports of the ad campaigns we're placing on client stations in various markets. This means we offer our clients a higher level of accountability than other agencies."

Headquartered in Fort Lauderdale Florida, Zimmerman Advertising, an Omnicom Group™ company, is currently the 17th largest advertising agency in the United States, with more than 860 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta.

Zimmerman's parent company, Omnicom Group™ is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Users of Media Monitors data can view actual spot sequences as aired on major market radio stations, track number of spots for any advertiser on those stations, as well as hear audio of any spot aired. Many media outlets report that access to this same-day data helps them make strategic and more timely sales and marketing decisions. In addition to its radio monitoring services, Media Monitors also tracks commercials on broadcast TV stations and local cable channels as well as print advertising in leading newspapers nationwide.

About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the for more information.